Our creation reflects the advertising industry’s effect on women over the decades. Women were confined under the umbrella of the male gaze.  Male advertising executives thought they understood who we were and what would entice us to purchase their products. The messages were often overt, sometimes subliminal, and are often still apparent in the media today.  It would be lovely to say that we didn’t buy into this, but the sad truth is we, too, believed the goal was to be perfect, trim and toned, with our perfect home and wonderful children, serving lovely meals with ease and, of course, never showing our age. We could never measure up.

Hopefully, with the hiring of strong and influential women, the industry’s understanding of our interests and needs emerge from under these unrealistic and unhealthy stereotypical images.  Seeing women for who they are - free, strong and empowered - celebrating a better future.

The question remains, “Out From Under?”