Lynne Muth | The Care We Carry
Cotton, Linen Cape with Cyanotype Printed Pockets and Embroidered Patches.
Photo by: Rich Earle
Women carry the bulk of the home, child and relationship care (kincare) in a family. The outside cape, filled with pockets, represents this care. Women work 17 hours a week on homecare vs. men's 7 hours of work. From household chores to childcare to reproductive health to emotional care, the hours and work is never-ending.
Marketers reinforce these messages and set up unrealistic standards for the home and families. This is a crushing burden on women affecting her quality of life and potential. Marketers can address this disparity by talking more to Dads about household care and promoting messages, policies and services that help to share the load and promote more equality. The reverse side of the cape provides potential solutions for marketing that can help change the culture of care and improve women's lives.
The Care We Carry
Lynne Muth | The Care We Carry
Model: Amanda Van Huis
Artist Lynne Muth dives into her inspiration behind “The Care We Carry.”
Lynne Muth | I AM NOT INVISIBLE
Acrylic Paint, Marker, Mixed Media, and Polyester.
Model: Marianne Adam
Photo by: Rich Earle
I AM NOT INVISIBLE
Once she is not the target audience for fashion, products, and services - older women become invisible in settings and communications. Nothing could be further than the truth. With age comes wisdom and resources. Women do not fade to grey The neon jacket fights the stereotypes of aging.
Drawings of several older, successful show the women power, influence, and vitality mature women carry. Marketers and society miss the wealth and potential they represent.
I AM NOT INVISIBLE - calls on marketers to see this power.
Artist Lynne Muth dives into her inspiration behind “I Am Not Invisible.”
Lynne is an emerging artist with a passion for Art-ivism - using art as a means for social change. Lynne works in acrylic and oil paint, mixed media, and collage. Her work has been in Birmingham Bloomfield Art Center student shows and most recently at the Lawrence Street Gallery in Ferndale. She is excited to work alongside other FET!SH artists to change the culture and communications towards women.